#AskTheCEO The Cloud, Green Business, and How to Manage Stress


This week we are continuing the new series called #AskTheCEO, where we will feature questions answered by our CEO, Avrohom Gottheil.  To have your question featured on a future article, send an email to info@simiplex.com, with a subject line of #AskTheCEO.


  1. How does Cloud fit in with the green business/ sustainable energy philosophy?

By now, we all know what cloud is.  With Cloud , you basically have all your equipment out there, in The Cloud. What you may not realize is that by having equipment in your office, you are also paying for electricity.  You’re pulling electricity from the utility company. Now, that electricity is burning coal or some other fuel that your utility company is using to produce this electricity, so right off the bat, by not having all this equipment in your office, you’re doing your part in providing a clean environment.  Now, you may ask – wait a minute, the data center is also using electricity!  So, how are you contributing to a cleaner environment by subscribing to The Cloud?  We’re still burning coal and polluting the environment?   The answer is, that although the equipment is actually in the data center,  it’s much more efficient than hosting it in your office.  The data center has server farms that support hundreds and thousands of clients; in many instances, on a single server!  Whereas, if you’re hosting that equipment in your office, you would need a server just for yourself.  Think about it.  If you imagine the difference between a thousand customers using one server, versus one customer using a dedicated server, it’s like taking a bus to work versus driving in yourself.  If you have a bus with sixty people, you’re using only one vehicle, but it’s transporting sixty people at the same time.  Although a bus is bigger than a car, you’re still burning less fuel per person than if each person took their own car.  The same is true with Cloud Computing and Cloud Communications.  By leveraging economies of scale with The Cloud, you end up using a lot less electricity per client, than having a dedicated server in your environment.


  1. With everything that is available to learn online, where should I go to start building my knowledge base in telecommunications?

There is a wealth of knowledge available online and sometimes there could be too much information, and I believe that’s where this question came from.  How do I know what to focus on in order to become successful in this industry?  I’d like to give you a couple of terms that you could Google, or you can go on Wikipedia and just familiarize yourself with these terms.  We have PSTN (Public Switched Telephone Network – aka phone company or wide world) which we talked about in our last episode, POTS (Plain Old Telephone System – aka analog lines or traditional home phone line), and other types of phone lines – T1, ISDN-PRI (You can make 24 simultaneous calls on a single line!) What is DTMF?  DTMF stands for Dual Tone Multi Frequency, also known as touch tones.  SIP – Session Initiation Protocol. SIP is the technology that a lot of residential VOIP companies are using.  Look up the term VOIP (Voice Over IP) – What is it? How is it used? The Cloud utilizes VOIP.  Once you get through that list, you can go a little deeper.  Look up QoS (Quality of Service) – that’s the technology that enables voice quality over the internet.  Look up Network Security, you want to make sure that your communications are secure so understand what that term is.  Look up Contact Centers – you have different types of contact center – single channel, multi channel, omni channel. What’s the difference between them?  The following article is a good resource where you can learn about an Omni Channel Contact Center: http://www.simiplex.com/2016/07/21/scalability-for-startups/


Once you have an understanding of the basic concepts, then you need to sit down and figure out what it is that you want to do.  There are so many different things that you can do in the telecom industry, just like in any industry.  You could be an engineer.  You could install phone systems, you could support, you could maintain, you could sell.  Maybe you don’t want to work on phone systems.  Perhaps you would like to write a custom application that utilizes telecommunications.  I would say look up the terms and understand what telecom is.  Then figure out what is it that you want to do, and then go from there.


  1. What do you do to relieve stress?

If you’re stressed out, you’re not moving up in life.  Here is what I do.   I work out every day.  I go running every morning. That, in and of itself, is a huge stress reliever. It helps regulate your hormones and your mood.  In addition to that, there are still stressful periods and events that come up, so how do I manage that?  What I would say is that it’s a mindset thing. What I mean by that is you have to become consciously aware that you’re under stress so that you can catch it and then manage it from there.  What I find, (and BTW this is not my own knowledge, I actually learnt this and I practice it every day), is that I become aware of when I am under stress.  Let’s take a perfect example.  You’re driving through New York City, and traffic is bumper to bumper.  You had to be somewhere an hour ago, and it doesn’t look like you’re going to get there any time soon.  What is the first thing that you notice about yourself?  Perhaps, you may start feeling irritated?  How does that feel?  Pay attention to the kinesthetic. When you’re relaxed, how do you breathe?  When you’re relaxed, you breathe deeply.  What happens when you’re irritated or stressed?  Most probably, you’re holding your breath or your breathing becomes very shallow.  The trick is to check in with yourself, even when you’re not under stress.  Ask yourself, “How am I feeling right now?  How’s my breathing?  Hey wait a minute, my breathing is becoming very shallow. I must be under stress right now!” Then, you interrupt that stressful pattern and start breathing deeply. There’s a technique called “box breathing” where you take a deep breath for 5 seconds, hold it for 5 seconds, breathe out slowly for 5 seconds, and then  hold it for 5 seconds.  By breathing you are basically regulating your physiology to help yourself relax and calm down.  If you can become aware of the different states that you’re in, and apply the deep breathing, you’ll find that you can manage stress a whole lot better than you used to.





A little bit about SimiPlex.  SimiPlex Technologies helps businesses save time and money by ensuring they have the right technology in place to effectively optimize their business communications.  We are a one stop provider for all your communications needs.  Our vision is to help businesses, throughout the world, leverage the benefits of the latest in technology, while ensuring a simple and smooth transition throughout the entire process.  Our mission is to help businesses connect to the world with ease.  SimiPlex Technologies was founded on the premise of being completely customer focused.  Besides our expertise and proven state of the art product line, our entire focus is on you, the customer, and helping you solve your business problems.  We take the time to listen to your needs, and offer suggestions on how to assist you in fulfilling those needs.  We are not aligned with any specific vendor or carrier.  We suggest solutions that can fulfill your needs, from the vendor or carrier who is the best fit for your business.  Our premier concierge service will leave you feeling pampered and well taken care of.

The following statement sums up our differentiator:  Our value is NOT just in the manpower, or the Product Knowledge.  Our industry has many organizations who might provide it.  Our true value and differentiation is in our Time Proven World Class Methodology that provides consistent results, and removes the risk to you, our valued customer.  We are here to SERVE.  We are here to serve YOU!

As Steve Jobs once said, “Be a yardstick of quality.  Some people just aren’t used to an environment where excellence is expected.”

We, at SimiPlex Technologies, are the yardstick of quality.

Check us out today!  http://www.simiplex.com.



The IoT – The Internet of Things – Taking over the World!



For what seems like an eternity, The Cloud has been dominating every single technology based conversation.  It’s always The Cloud this, or The Cloud that, etc.  We’re starting to become more comfortable and well versed in The Cloud, and we can actually intelligently participate in a conversation about it.  Just as we’re getting into a groove with The Cloud, something else is making its way to the forefront: The IoT, or The Internet of Things.  What is that?  It sounds almost like a kind of zombie apocalypse!  I’m imagining an army of little robots connected to the Internet, and they’re taking over the world!  If that picture resonates with you, you’re not too far from the truth.

What is the Internet of Things?

Simply put, The Internet of Things, also knows as The IoT, is just the way it sounds; a bunch of things connected to The Internet!  When I say a bunch of things connected to The Internet, I mean everyday things.  For example, your television, coffee maker, refrigerator, washing machine, and even your dishwasher!  That’s right, your dishwasher can be connected to The Internet!  Why on Earth would you even want your dishwasher connected to The Internet?  It makes no sense?

Imagine this, you’re at work and you just received a phone call, from your In-Laws, that they’re coming over for dinner, but don’t worry, they’re bringing over some food and will “help” you with the cooking!  “Oh, I hope you don’t mind, Uncle Charlie and Aunt Peggy are coming along as well.  We all miss you so much and can’t wait to see you!”  As you take in a few deep breaths to calm yourself down, you realize that you kind of left the dishes for “later”, and that by the time you get home from work, you’ll need the entire stack washed and dried for your “guests”.

You make a quick call to your house.  Your 14 year old son just came home from high school.  “Max, can you please do me a huge favor?  I need all those dishes, that are on the counter, loaded into the dishwasher.  Can you do that for me?”, you beg.   Max responds, “Um, sure, but I have no idea how to set the dishwasher.”  You’re starting to panic.  This kid is practically a computer hacker, and he has no clue how to use a dishwasher?!?  You then remember that you just got your home wired for the Internet of Things, and you have a SimiPlex SmartHome.  You then hear Max’s confirmation that all the dishes have been loaded.  You thank Max for being so helpful, whip out your cellphone, and open the SmartHome app.  You click a few buttons and presto, your dishes are being washed, to perfection!

Next, you set the central air conditioner to the perfect temperature, and set the oven to start preheating at precisely 4:37 pm.  You also set your lighting to the proper level, and some soothing classical music to begin playing at 5:35 pm.  You do all this from your mobile app, while at work!

Needless to say, dinner was a smashing success!

Let’s examine some more benefits of the Internet of Things:


The Perfect Morning:

What time do you wake up in the morning?  If you’re like me and wake up at 4:15 am, you’ll notice that it’s kind of dark outside at that hour.  When you turn on the light, the room is instantly flooded with an offensively bright light that causes your eyes to recoil in pain.

Imagine the following scenario.  At 4:13 am, your bedroom lighting illuminates, to a soft and gentle level.  It increases in intensity, ever so softly, every 15 seconds.

Your alarm clock wakes you up at exactly 4:15 am, playing music that makes you want to jump out of bed and take over the world!  By now, the lighting is at 15% illumination, which is perfect for when you just wake up.  As you go about your business of getting ready for your day, the lights continue its steady incline, until they reached your desired level at the desired time.  Upon entering the kitchen, you are greeted by the smell of freshly roasted coffee, which was timed for your entry, to perfection!

My question for your is, what does your perfect morning look like, and what needs to happen for it to materialize?


SimiPlex Technologies helps businesses use intelligent IoT messaging to grow revenues and reduce costs. When’s the next Egged bus depart for Tel Aviv? How long’s the El Al 107 check-in line? SimiPlex enables companies to answer these questions for their global customers.

See how intelligent IoT Messaging lets you talk to your devices. Click here for a demo: http://demo.unifiedinbox.com/