Freedom with The Cloud

Have youFreedomWithTheCloud ever been in a situation where your voicemail box filled up because you were out of the office and couldn’t call in to check your messages?  How did that affect your relationship with your clients and staff?  Did it give you anxiety about losing business every time you stepped away from your desk?  Do you feel chained to your office?

If you answered yes to any of the above questions, I feel your pain.  Owning a small business means wearing multiple hats.  You have to make phone calls, answer the phone, fill out paperwork, go onsite to sell, pay bills, and deal with a broken printer; all at the same time!  Unfortunately, you can’t be in 2 places at one time.  Although quantum physicists have proven that electrons can indeed be in two places at the same time, we haven’t yet quite figured out how to harness that power to enable us to multiply ourselves!  This means that when you’re out of the office and a call rolls over to voicemail, you’re not physically able to respond to that message until you call in to check your messages.  If you’re out of the office for an entire afternoon and missing alot of calls, you can potentially fill up your mailbox pretty quickly, resulting in unhappy customers.  The good news is that with the SimiPlex Cloud Based Solution you automatically receive all your voicemail messages in your email, allowing you to check and respond to messages on the go.  Leveraging the power of The Cloud, you can transform a 2 hour New York City traffic jam into productive work time, so that by the time you get back to the office, you are free to tackle the next batch of items on your endless to do list.  Furthermore, with the SimiPlex Mobility Package, you can have all your calls simultaneously ring your desk and mobile phones, so that you never miss that important call in the first place!

My question for you is, what are you doing in your business to enable you to have the freedom to do the thing that you intially started your business for?

 

A little bit about SimiPlex.  SimiPlex Technology helps businesses with communications systems, which starts with the phones, but includes services such as Internet, Data Networking, Contact Centers, Cabling, Video Conferencing, and Security Cameras.  We focus on much more than just the phones.  We help you solve business problems in your business.  For example, a hair salon owner who is looking for help on whether or not to hire a full time receptionist.  Or a real estate broker who is concerned about preserving his brand identity when opening a new office.  Or a doctor who is looking for help to keep his waiting room calm.

To learn more about how we can help you with your communications needs, visit our website at http://www.simiplex.com, or call us at (212) 372-9847.

 

 

 

How secure is your business?

howsecureisyourbusiness

 

Today I’d like to focus on security.  One of the things that keeps business owners up at night, besides worrying about how they’re going to make the next payroll, is the fear of someone breaking into their business.  Things may get stolen.  Their business may get completely ruined, or even worse.  They may lose their intellectual property.

One way of implementing a good security solution is by the use of surveillance cameras.  Now, not all cameras were created equally.

One of my partners recently told me a story about a customer who is a meat distributor, who noticed that meat was disappearing from his shop.  To solve that problem, he installed a camera right inside of his walk in freezer.  A short while later he discovered (no surprise here) that one of his guys was swiping slabs of fillet minion and stuffing them into his pants!

Now, a camera is only as good as the data it records.  So, if our meat bandit wanted to keep his job secure, as well as his daily supply of fresh steaks, all he has to do is walk over to the controller box and delete the recording.  Then, he’s all set for another day and another heist.  This presents a new problem.  You can have the best security system in the world; however, if you are dealing with an inside job, you’re back to square one.  How do you keep your business safe from the people you’re supposed to trust?

With the SimiPlex Cloud Based Solution you have the ability to record your surveillance video directly to The Cloud.  Because there is nothing on premises to delete, even the most determined tech savvy carnivorous caper will not be able to tamper with your recordings.  This helps keep your business safe and secure, no matter what happens.

My question for you is, what steps are you taking to keep your business and intellectual property safe and secure?

A little bit about SimiPlex.  Your phone is an integral part of your company.  For some of us, it’s the lifeblood of our business.  This is why we, at SimiPlex Technologies, consider ourselves to be much more than a phone vendor.  We become your trusted advisor, a role that we take very seriously.

We do this by focusing on much more than just the phones.  We help you solve business problems in your business.  For example, a hair salon owner who is looking for help on whether or not to hire a full time receptionist.  Or a real estate broker who is concerned about preserving his brand identity when opening a new office.  Or a doctor who is looking for help to keep his waiting room calm.

What we offer is the latest in technology, state of the art Cloud Based phones, where we save you time and money by not having to wait for a telephone company technician to arrive when something breaks.  The reason being, there is nothing to break!  You no longer need to purchase expensive equipment that breaks down or gets outdated.  All you need are your state of the art phones, plug them into a high speed Internet connection, and they just work!  With regards to your high speed Internet connection, we offer that too as well as the cabling that brings it all together.

As Steve Jobs once said, “Be a yardstick of quality.  Some people just aren’t used to an environment where excellence is expected.”

We, at SimiPlex Technologies, are the yardstick of quality.

To learn more about how we can help you with your communications needs, visit our website at http://www.simiplex.com, or call us at (212) 372-9847.

The best monetization strategy may be to not monetize

thebestmonitizationstrategyToday, I’m going to deviate from my usual industry tips and tricks, and focus on the Entrepreneurial demographic.  I’m going to go a little Gary Vee here, so please bear with me.  Today, I want to have a little talk about monetization, or in simple English, a strategy to make money off of people’s attention to your platform.  I would like to challenge conventional thinking about producing content to make money.  Now, I am NOT saying that you shouldn’t make money!  After all, we are in business to make money!  However, what I AM saying is that conventional strategies may be a bit short sighted, and with a bit of macro level thinking, the opportunity to make money grows exponentially.  I’m not going to give you opinions.  I’m going to state real facts from my own personal experience.

As some people may know, I have a podcast called #AskTheCEO where I interview Entrepreneurs and ask them about their businesses, motivation, and inspiration; so that people can learn from them, and become inspired to succeed in life.  I’ve had conversations with people who asked me what my monetization strategy is.  I responded, not that I don’t have a monetization strategy; but rather, my strategy is not to monetize.  There were some people that got it; however, some people could not wrap their heads around the fact that I’m “wasting” a few hours a week speaking with guests, editing the videos, and posting it on social media.  The average weekly investment is about 5 hours.  “You mean you’re doing it for free?!?”  One person asked me incredulously?  “You really need to rethink your strategy.  You should take these 5 hours and put it back into your business”, said another.

Here is the deal.  If you look at it from the perspective of a 2-3 year plan, they are all correct.  If I’m looking for a short term ROI (return on investment), then my strategy is full of holes.  However, Gary Vaynerchuck is fond of saying “Life is long” and “think macro”.  I’m in this for the long run, so having a 10 year plan for ROI doesn’t scare me at all.  I am not fazed by time.  To help you understand what my ROI strategy is, I’d like to quote The Five Laws of Stratospheric Success from The Go-Giver, written by Bob Burg and John David Mann.  By the way, I’d like to give a huge shout out to my good friend Mark Richards, a Reverse Mortgage Planner at Fairway Independent Mortgage in Ridgewood, NJ, for sharing this book with me.

The Five Laws of Stratospheric Success are as follows:

  1. The Law of Value – Your true worth is determined by how much more you give in value than you take in payment. (Think about this for a second.  How does that change the way you think about monetization?)
  2. The Law of Compensation – Your income is determined by how many people you serve and how well you serve them. (Again.  Think about this!)
  3. The Law of Influence – Your influence is determined by how abundantly you place other people’s interests first.
  4. The Law of Authenticity – The most valuable gift you have to offer is yourself.
  5. The Law of Receptivity – The key to effective giving is to stay open to receiving.

 

Having gone through these Five Laws, I would like to suggest the following.  Rather than focus on the short term, what if you focused on the next 10 years.  Now, it’s really not possible to know what’s going to be in 10 years from now, so it’s not a literal suggestion.  That would be what Verne Harnish, in the book Scaling Up, calls a BHAG – Big Hairy Audacious Goal.  However, what if you focused on your strategy as if it were for the next 10 years?  How much differently would you think?

Going back to my podcast, my strategy is long term.  Therefore, my focus is on building a community and gaining a following.  I am building this following by giving tremendous value and asking for nothing in return.  As my You Tube stats can testify, what I’m getting in return is their attention, which is growing day by day.  Each guest I interview exposes me to a new audience, who I honor by not asking for anything in return.  In return, they grant me the gift of their attention.

Ok.  So, what do I get out of that?  Where’s the strategy?

Businesses, even large corporations, are run by people.  Period.  The more people that grant me the gift of their attention, the greater is my exposure to potential referrals and business opportunities.  It’s like having my own ad channel!  So, think about it this way.  I put in a massive amount of work upfront for, say, 5 years.  Then, the system runs its course and referrals start pouring in.  It sure beats cold calling any day – and it’s a whole lot more fun, too!

By the way, it has already started happening.  Referrals are already trickling in after only a few months!  By following the 5 Laws mentioned above, you will set yourself up for success in life, beyond your wildest dreams!  I wish you much success and best of luck.

My question for you is, what are you doing to honor those that grant you the ultimate gift of their attention?

A little bit about SimiPlex.  Your phone is an integral part of your company.  For some of us, it’s the lifeblood of our business.  This is why we, at SimiPlex Technologies, take our role as your trusted advisor very seriously.

We do this by helping you solve business problems in your business.  For example, a hair salon owner who is looking for help on weather or not to hire a full time receptionist.  Or a real estate broker who is concerned about his brand identity when opening a new office.  Or a doctor who is looking for help to keep his waiting room calm.

What we offer is the latest in technology, state of the art Cloud Based phones, where we save you time and money by you not having to wait for a telephone company technician to arrive when something breaks.  The reason being, there is nothing to break!  You no longer need to purchase expensive equipment that breaks down or gets outdated.  Just purchase your state of the art phones, plug them into a high speed Internet connection, and they just work!  With regards to your high speed Internet connection, we offer that too; and the cabling that makes your connection work.

Just remember, when you need a reliable phone to make a call, call SimiPlex, where we bring Simplicity to a Complex World.

As Steve Jobs once said, “Be a yardstick of quality.  Some people just aren’t used to an environment where excellence is expected.”

We, at SimiPlex Technologies, are the yardstick of quality.

To learn more about how we can help you with your communications needs, visit our website at  http://www.simiplex.com, or call us at (212) 372-9847.